Case Studies – Sydney Dragway
Streamlining Event Entrance Processes to Enhance the Customer Journey
With a desire to deliver a better customer experience for patrons visiting Sydney Dragway, the facility upgraded their main entrance for large scale events.
Sydney Dragway, a motorsport venue located in Eastern Creek, New South Wales, is home to some of the states largest and most popular motor sporting events and has been named one of the best motorsporting facilities in the country. The multi-million dollar purpose built facility, which has been in operation since 2004, was been specifically designed to handle large-scale motorsport and outdoor events.
Solution
When Sydney Dragway was deciding on the right solution, they were impressed by the systems installed by Gunnebo at Perth Motorplex, in Perth Western Australia. Perth Motorplex stated their happiness with the solution installed at their venue, and so Sydney Dragway decided to follow suit.
Installed at Sydney Dragway’s main entrance are 4 x SlimStile EV TurnStiles. These TriArm Turnstiles provide the site with compact, cost-effective gates that are designed for a smooth transition and high throughput of people – perfect for a high traffic venue.
In addition to the entrance gates, the venue also opted to implement QuikScan – Gunnebo’s one stop admission control system. QuikScan provides a customized admission control solution that integrates with ticketing companies, resulting in quick and efficient gate control.
Results
Since installing the 4 new Tri Arm TurnStiles, entry into the venue for patrons attending large events has now become a much more streamlined and advanced process. Staffing levels and costs have reduced already however the venue will continue having a staff presence at the entrance, just on a smaller scale.
Integrating QuikScan with the TurnStiles has provided the venue with an elevated level of ticketing security, visibility on passage during events and increased speed of authorization; ultimately increasing security, data collection and customer satisfaction.
Overall, the TurnStiles installed provide a secure layer to the main entrance of the facility, are efficient for people flow and provide reliability for Sydney Dragway. The new Entrance Control solution has increased customer satisfaction during larger events, getting people into the venue quicker with a simple to use solution.
Customer Benefits
- Entrance processes streamlined internally
- Reduced staffing costs
- Increased people flow
- Future-proofing the site with the use of technology
- Integrated gates and ticketing software with admission control
