Venues and event centres have long lives and sometimes it's important for them to reinvent themselves – whether to attract a different type of customer, complete overdue renovations or simply rebrand and pursue a new direction. Regardless of why a change is needed, technological innovations almost always play a part. For venues and stadiums that haven't been upgraded for years, or even decades, there's usually a substantial bit of catching up to do, with entrance control and admissions areas of particular concern.
These aspects of a venue's operation have always been critical, but until recently the options simply weren't advanced enough to cater to all of the different types and sizes of events that might have been held at a certain location. Here at Gunnebo, we pride ourselves on being world leaders in entrance and admissions technology, and our QuikScan solution makes these processes simple while providing venue staff with powerful tools to improve customer experience.
QuikScan is an all-in-one solution that's flexible enough to provide an answer to any ticketing or admissions conundrum.
Why is admission control important?
Regardless of the event, managing large groups of people is always a tricky task. Not only do you need to make sure that everybody is safe, it's also critical to make the entrance areas as streamlined as possible. Nobody wants to head to a concert and miss the first song because they're stuck in a queue, or feel as though they have to allow an extra hour just to grab some hot chips!
Aside from the physical gates and barriers associated with entrance control, there's also the issue of ticketing to consider. How will tickets be scanned? How will they be purchased or printed by customers? How will a venue be able to switch between large events organised by separate providers and intimate occasions where each ticket is printed locally?
The answer to all of these questions is QuikScan, an all-in-one solution that's flexible enough to provide an answer to any ticketing or admissions conundrum. Because each QuikScan system is tailored to a venue's specific requirements, operators get to choose exactly how they want their entrance and admissions control procedures to work. So, whether you need a dozen members-only entrances or comprehensive analytics of exactly who is entering your venue, QuikScan can provide a solution.
Don't take our word for it though, let's take a closer look at QuikScan in action, and how it helped The Entertainment Groups in NSW's Central Coast complete a comprehensive makeover.
QuikScan at The Entertainment Grounds
While some venues may consider a fresh lick of paint and a few new turnstiles to be a renovation, The Entertainment Grounds took things a step further. Not only did the venue change its name from the Gosford Race Club, it also spent nearly $5 million on a complete renovation and the very latest in technology. Of course, this included a QuikScan system, which encompassed:
- Three turnstiles with QuikScan scanners.
- A POM gate for disabled and pram access.
- Three ticket printers.
- An entire QuikScan system to setup events, print tickets, control admission and manage patrons.
There's a tailored version of the QuikScan system to suit every business.
Installing the QuikScan system is a key part of The Entertainment Grounds' shift from purely focussing on racing. Instead, the QuikScan system works in tandem with all the rest of the upgrades, and makes it possible for the venue to host everything from small, intimate functions through to cracking concerts. Just as importantly, the system provides staff with live data on how many patrons are inside the venue at any one time, making the entire admissions management process easier and safer.
The Entertainment Grounds is just one venue that's benefited from a QuikScan solution. There's a tailored version of the system to suit every business, and to find out more about the technology, you can get in touch with Gunnebo today.