We have e-readers for books, Uber in place of taxis, and streaming subscriptions as a substitute for trips to the video store. Which traditional services are next in line to become digitalised?
According to TimeTrade, it's not retail. Nearly three in four consumers plan to continue shopping in store as much as they have. Why? Because the in-store experience is still critical – as long as the sector meets them halfway.
Life in a concierge economy
Brands like Uber, Airbnb and Netflix are all part of the concierge economy, defined as services that provide instant information and – in doing so – disrupt a traditional product.
85 per cent of shoppers would leave a store if they were not greeted with immediate help in a dressing room, according to TimeTrade's report.
People prefer these offerings because they're more convenient, but also because they're associated with lower costs and an alternative to traditional goods.
Regardless, conventional retail prevails. If an item is available online or in a nearby store, 71 per cent of consumers prefer to buy it in store. Shoppers like to touch, feel and examine things before making a purchase.
Store owners need to know, however, that consumers aren't unwilling to walk away. A staggering 85 per cent of shoppers would leave a store if they were not greeted with immediate help in a dressing room. The majority of customers also don't feel that big brand stores aren't providing good enough service. If retailers want to survive in this concierge economy, they'll need to step up their service to meet a demanding clientele.
— Sally Vilardi (@sjvilardi) May 10, 2017
Improving customer experience with StoreAssist
StoreAssist does just that. Gunnebo's smart solution provides consumers with the instantaneous service they want, while also reducing shrinkage in store.
StoreAssist alerts staff when someone is in the dressing room and provides an overview of how long they've been there. Dressing rooms are fitted with sensors that integrate with a staff member' tablet, android watch, mobile device or monitor in order to provide useable data in real time.
StoreAssist can heighten security and increase efficiencies by:
- minimising shrinkage
- mitigating opportunities for theft
- decreasing waiting room times
- increasing sales and customer retention
- optimising staff performance by allowing them to monitor the dressing room area from any part of the store
This integrated solution even allows staff to set a notification based on how long a customer has been in the dressing room. An extended dressing room visit is not only an indicator that a consumer might need help, but a possible signal for shoplifting as well.
Retailers can also use Store Assist to inform store decisions because the solution allows you to examine trends and track customer behaviour over time. This can inform many aspects of your business, including staff, dressing room layout and overall performance across multiple stores.
Read more about this exciting new offering here and don't let your store get left behind in this concierge economy.